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  • Position: Artist in Residence, Asia-Pacific
  • Location: Seoul, South Korea
  • Specialty: Soft and radiant K-pop beauty
  • Inspired by: Fashion and music
As a celebrity makeup artist and beauty expert, Seo Ok has created some of K-pop’s most viral beauty moments—and made those looks accessible to all with easy artistry tutorials rooted in a skin-first approach.
“Makeup is all about the details.”
Seo’s favorites

“Luxe Lipstick is
my all-time favorite.”

27
$67.00
$67.00
3.5g
Neutral Rose
Neutral pinky rose​
3.5g
$67.00
13
$60.00
$60.00
3g
Beige
3g
$60.00
$69.00
$69.00
10 ml
Black
A blackest black.
10 ml
$69.00
4
$105.00
$105.00
50ml
50ml
  • 15ml
    $42.00
  • 7ml
    $24.00
  • 50ml
    $105.00
  • 100ml
    $170.00
Close
$105.00
4
$53.00
$53.00
0.1 oz./ 3 g
Espresso Ink
A black brown.
0.1 oz./ 3 g
$53.00

Pro Tip

Apply makeup like a feather—using the lightest touch possible.

Behind

the Beauty

Beauty muse?
Every model I work with is my muse

Signature look?

Natural makeup that makes a soft impression

Other dream job?

Singer

Personal theme song?

Girls’ Generation ”Strength”

Can’t-live-without products?

Extra Lip Tint and Intensive Skin Serum Cushion Foundation

Meet

More artists