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BOBBI BROWN X KAI
MEET OUR NEW ASIA PACIFIC BRAND MUSE

We are thrilled to welcome KAI as Bobbi Brown Asia Pacific (APAC) Brand Muse.

A South Korean singer and dancer, KAI exemplifies the Bobbi Brown ethos of optimism and confidence and personifies the brand spirit of celebrating individual beauty. Renowned as a singer, dancer, actor and model, KAI is a multi-faceted talent – inspirational, original, self-assured – the ideal expression of the Bobbi Brown philosophy and our promise of fresh, healthy glowing skin.

behind the
glow
What made you want to work with Bobbi Brown Cosmetics?
It is a dream to be representing Bobbi Brown Cosmetics as the first Asia Pacific Brand Muse. How the brand embraces natural beauty and celebrates confidence makes it a perfect fit for me. Being a part of the family is an exciting journey and I can’t wait to share more with my fans.
Can you tell us about "KAI Glow"?
My fans came up with "KAI Glow" and I fell in love with it. They know me very well, and that my ultimate quest in inner to outer glow is unstoppable. I have always aspired to be the best version of myself, confident and always doing my best in my performances and glowing on stage. As a public figure, you never know when you will be captured on screen, so it’s no secret I invest time in self-care to ensure my skin in constantly glowing.
What are your favorite Bobbi Brown Cosmetics products?
Intensive Skin Serum Foundation in Warm Natural for natural, effortless glow on skin and Extra Lip Tint in Bare Raspberry is a must-have ‘pocket item’.
When was the first time you discovered a passion in dancing?
When I was 17. I began dancing at eight, but I wasn’t able to realize my passion in dancing because until then, dancing was more like a daily routine. When I was asked to take a break from dancing due to an injury, I found myself wanting to go back to dancing so desperately and that was the moment I realized my true passion in dancing.
If you were to time travel, where would you go?
I would go back to when I was 8 years old and see how ‘little KAI’ danced at the time. My elder sister and I once talked about sharing the dancing videos from my childhood to my fans. Wouldn’t that be an interesting thought?
If you could have a superpower, what would that be?
I already have the superpower of teleporting! I’m sure everyone would agree that ‘time is the most valuable thing we can spend today’. Plus, imagine we could all move around freely during current times.
in his kit